SEO and Web Hosting: How Important is Web Hosting for SEO?

SEO and Web Hosting: How Important is Web Hosting for SEO?

Building a website may be a challenging task for novice digital practitioners. It is challenging for them to decide what to prioritize in their website design and content to attract the readers’ attention. Also, the location of your website hosting, and their infrastructure (can) have a bigger impact on your SERP rankings.

Both quality and design are essential for the website to rank, but certain other decisive factors help the website rank in Google’s top search results.

A website host can be defined as a service that ensures the website is shown in the search results.

A server stores all the data on the website and displays it in the search results of all the devices having an internet connection. The hosting defines the speed of the page loading.

A fast, reliable, and secure hosting means increases traffic to the site. In the same way, slow and unreliable hosting can harm the usability and de-rank your website.

How does web hosting work?

When you visit a website, the search request will be sent from your device to the web server where your website is hosted via the internet.

Server respond to request and search for the relevant data to show on the user’s computer. User use the internet to connect with the web server and bring you the required information.

It depends on the server’s response rate and how fast it brings the required results. The server type should be selected following the traffic user have on their site.

Why good web hosting is Important for SEO?

Hosting is good for SEO because of the following reasons.

1. Speed

All internet users agree that they require high speed for their search results to show and guide them accordingly. The best time period for a site to load is 2 seconds.

But this is quite hard to achieve; therefore, you should try to make the load speed of your website as fast as you can. You can use Google’s most recent algorithm update about speed to optimize your website better.

It is hard for a slow website to come in the top search results because neither users nor google can benefit from such websites.

2. Uptime and Downtime

Google is an answering machine. When people search for something on Google, it crawls over the websites, organizes the web contents, and then shows the best results to the user.

But sometimes, it happens that the website is down or slow. In that case, Google will not be able to crawl your website and its content, and it will not be shown to the users.

If it frequently remains down, Google will lose trust in such a website and will not send users to your website. This may be temporary at the start, but if it continues to load slowly or stay down frequently, it will permanently damage the ranking of your website.

The availability of your website on Google can be easily checked using Google Search Console.

3. Security

A secure website has a positive impact on SEO. Regular maintenance is required to make the website secure.

Suppose user compromise the security of their site. In that case, it becomes vulnerable to hackers’ attacks, and they can use user traffic for posting immoral content related to pornography, gambling, and drugs.

Furthermore, Google imposes security standards like HTTPS and penalties for inappropriate content. While choosing hosting for your website, go for those who provide proper and timely maintenance and tell you about the outdated parts of the website and essential updates.

In this way, you will maintain the performance and security of your business or blogging website.

4. Location

The location of the hosting is crucial in SEO. When the search engine shows results, it takes several location-oriented signals such as; what is the user’s location? What is the site of the business?

And where is the website hosted? The latter is essential because it decides how far the data has to travel, ultimately affecting the speed of your website.

It is advised to use local hosting for your website. For example, if your business is in the USA, your website should be hosted in a USA data center.

If your company operates worldwide, then your website should be hosted in Content Delivery Network (CDN), which has data centers around the globe to serve the data locally. Thus, the hosting is fast no matter where the user is present.

If you compromise on the speed and buy hosting because it is economical, then the data will have to travel more and affect your website’s speed. This can have major effect on site SEO ranking.

Conclusion

Google wants to have high usability for its users and send them fast and reliable results. Users don’t wait for a slow website, and they instantly go back to search results if your website takes more time to load.

While hosting your website, two key factors should be kept in mind; it should be secure and located in the same region where your target audience is. Poor hosting will drastically impact your website’s SEO ranking.

Hosting alone cannot boost the ranking. You need to follow a proper and structured SEO process to make your website well ranked.

However, hosting is an essential requirement of SEO. It is the foundation on which strong SEO results are built.


Share post on
Faisal Shahzad
By Faisal Shahzad

Hi, I am Faisal. I am working in the field of Search Engine Optimization (SEO) and Data Sciences since 2002. I hold a PhD in Machine Learning/ Data Modelling and an MBA in Digital Business (Content Marketing). I have been proudly affiliated with some of the greatest Alma Matters of Europe/Asia. I love to hack workflows to make life easy for people around me and myself. I have taught Machine Learning and Digital Marketing to thousands of students from all corners of the world. This blog contains my random thoughts and notes on Digital Marketing, Affiliate Marketing, Static WordPress Hosting with Netlify and CloudFlare Pages, Python, Data Science and open-source projects.


Seo Wings is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

How Sitemaps can be Used for Search Engine Optimization? Static Web Hosting

How Sitemaps can be Used for Search Engine Optimization?

A sitemap is a file that lists the videos, pages, and other resources on...

By Faisal Shahzad
Updated
How To Use Virtual Machines for Static WordPress Hosting Research Work

How To Use Virtual Machines for Static WordPress Hosting

Local WordPress hosting is a common solution for Static Website Generations as well for...

By Faisal Shahzad
Updated
What is Static WordPress: An Introductory Tutorial Static Web Hosting

What is Static WordPress: An Introductory Tutorial

WordPress websites are generally hosted as dynamic website but they are converted to static...

By Faisal Shahzad
Updated
Local WordPress Hosting: A Detailed Guide on How to Host WordPress on Local Computer in 2022 Static Web Hosting

Local WordPress Hosting: A Detailed Guide on How to Host WordPress on Local Computer in 2022

Several users host WordPress on a local computer for either web development, showing off...

By Faisal Shahzad
Updated
WordPress on Netlify: Step by Step Complete Guide (2022) Static Web Hosting

WordPress on Netlify: Step by Step Complete Guide (2022)

Deploying a WordPress website on Netlify is a very straightforward process. One needs to...

By Faisal Shahzad
Updated
Best Static Hosting Service Providers (2022 update) Affiliate Marketing

Best Static Hosting Service Providers (2022 update)

Choosing the right hosting provider is a critical business decision and a wrong move...

By Faisal Shahzad
Updated

Latest Posts

How Sitemaps can be Used for Search Engine Optimization? Static Web Hosting

How Sitemaps can be Used for Search Engine Optimization?

A sitemap is a file that lists the videos, pages, and other resources on...

By Faisal Shahzad
Updated
SEO and Web Hosting: How Important is Web Hosting for SEO? Static Web Hosting

SEO and Web Hosting: How Important is Web Hosting for SEO?

Building a website may be a challenging task for novice digital practitioners. It is...

By Faisal Shahzad
Updated
SEO Minion: Web extension for Content Creators and SEO Optimization Affiliate Marketing

SEO Minion: Web extension for Content Creators and SEO Optimization

SEO Minion is among the best SEO extensions available for Chrome and Firefox web...

By Faisal Shahzad
Updated
How To Use Virtual Machines for Static WordPress Hosting Research Work

How To Use Virtual Machines for Static WordPress Hosting

Local WordPress hosting is a common solution for Static Website Generations as well for...

By Faisal Shahzad
Updated
SEOquake: Best Web Extension for Search Engine Optimization? Affiliate Marketing

SEOquake: Best Web Extension for Search Engine Optimization?

SEO Specialists around the globe use different browser extensions to optimize their workflow. SEOquake...

By Faisal Shahzad
Updated
What is Static WordPress: An Introductory Tutorial Static Web Hosting

What is Static WordPress: An Introductory Tutorial

WordPress websites are generally hosted as dynamic website but they are converted to static...

By Faisal Shahzad
Updated
Local WordPress Hosting: A Detailed Guide on How to Host WordPress on Local Computer in 2022 Static Web Hosting

Local WordPress Hosting: A Detailed Guide on How to Host WordPress on Local Computer in 2022

Several users host WordPress on a local computer for either web development, showing off...

By Faisal Shahzad
Updated
Free and Open Source Software (FOSS) for Static Word Press Software

Free and Open Source Software (FOSS) for Static Word Press

Seo Wings provide software that is crafted by its experienced team members. Most of...

By Faisal Shahzad
Updated